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Nobody fits the description of “game-changer” in sport and physical activity better than someone who transforms into a superhero and sets out on a mission to move the world. This transformation was all in a day’s work for MOVE Congress 2019 keynote speaker Magnús Scheving – an Icelandic entrepreneur who created his own TV show, LazyTown, and starred in it as healthy lifestyle superhero Sportacus.

A former gymnast, PE teacher and self-described “flaming ball of energy”, Scheving noticed a gap in the international market for a kids’ TV show that focused on the powers of being active and eating healthy food.

Children of the ’60s, ’70s and ’80s might have looked up to the athletic prowess of spinach-munching Popeye or proton pill-popping Roger Ramjet, but LazyTown’s Sportacus took cartoon superhero nutrition to a whole new level with a colourful banquet of health-enhancing fruits and vegetables called “sports candy”.

Quickly gaining popularity with kids and their families alike, LazyTown took off in the noughties after being picked up by US children’s network Nickelodeon. It has since been broadcast in over 170 countries.

Several accolades followed, including a BAFTA Award and calls for Scheving to work on healthy lifestyle campaigns for none other than Michelle Obama, former UK Prime Minister David Cameron, the European Commission and United Nations.

Magnús Scheving will help kick off an active Day 2 of the MOVE Congress with a keynote presentation that will leave you buzzing with energy – and will no doubt get you off your seat. Scheving will set the tone for our physical activity and kids track, Discovering new perspectives on physical activity promotion among school children, led by MOVE Congress organising partner the Hungarian School Sport Federation.

Book your seat to meet Sportacus this October
Check out the programme here

Nobody fits the description of “game-changer” in sport and physical activity better than someone who transforms into a superhero and sets out on a mission to move the world. This transformation was all in a day’s work for MOVE Congress 2019 keynote speaker Magnús Scheving – an Icelandic entrepreneur who created his own TV show, LazyTown, and starred in it as healthy lifestyle superhero Sportacus. A former gymnast, PE teacher and self-described “flaming ball of energy”, Scheving noticed a gap in

Apply to present your innovation at the MOVE Congress - 2nd call! The global market for new products and offers that get people active can be mind-boggling and it's no wonder so many new businesses and NGOs lose their way and fail to create the impact they deserve. That’s why we have created the MOVE Congress Innovation Alley, to give new ideas a promotional boost with an interactive exhibition of the next game-changing organisations, fitness gadgets and sports equipment. We are expecting

There is still time to save €50 on your MOVE Congress fee as we have extended our Early Bird offer until Monday 15 July 2019. For only €250 you can experience one of the world’s largest conferences for the grassroots sport and physical activity sector. 25 speakers are now confirmed to present at the MOVE Congress in Budapest on 16-18 October, and they will join us from as far and wide as Australia, Canada, Hong Kong and the United States. Secure your

Did you know that 43 out of 49 countries surveyed by the Active Healthy Kids Global Alliance were given a grade of C or less last year when it came to their children’s overall physical activity levels? And that 16 of these – including Australia, New Zealand, the United States, Germany and Belgium – only scored a D- or failed their report cards all together? Why are so many countries lagging behind when it comes to getting their kids active? Active

With a little over four months to go until the 9th MOVE Congress, we are excited to announce that the programme is taking shape and 21 speakers are now confirmed to join us in Budapest from 16-18 October 2019. Commissioner, Vice Mayor and World Champion headline opening Budapest is the European Capital of Sport in 2019, and will be featured at the MOVE Congress opening by Deputy Mayor Alexandra Szalay-Bobrovniczky, who will officially welcome the delegates to the Hungarian capital. European Commissioner

ISCA is calling for applications from non-profit organisations or start-ups who want to exhibit or present their game-changing initiatives, equipment, gadgets - any innovative idea that gets people moving - in the MOVE Congress Innovation Alley in Budapest from 16-18 October 2019. Selected applicants will showcase their innovative approaches, technologies and gadgets at one of the world’s most active conferences. Secure your spot and get ready to invite up to 500 MOVE Congress delegates to come and try what you have

European Commissioner for Education, Culture, Youth and Sport Tibor Navracsics is the latest confirmed speaker for this year’s MOVE Congress. Commissioner Navracsics will speak at the opening of the Congress on Wednesday 16 October in the Pátria Hall of the Budapest Congress Centre. Congress participants can expect to hear how the Commissioner sees the way ahead for the grassroots sport and physical activity sector in Europe after the next College of Commissioners is appointed towards the end of the year. As a