Lars AP

Lars AP founded the national movement F***ing Flink (‘Flink' = friendly) and has spearheaded it from its inception in 2010. Hell-bent on nudging Danes to become friendlier, Lars and his team help organisations and municipalities find inspired (fun!) ways of getting us all back together. When not making a friendly ruckus, Lars loves helping others get their message out. He has written a handful of books, as well as several scripts for film. A remake of a film Lars co-wrote, Ambulance, premieres as a Hollywood movie in 2022 with Jake Gyllenhaal in the leading role.