Category

inactivity

How did Birmingham City Council break these barriers to help its citizens get active?

Life has never been a walk in the park for Birmingham residents, but a network of local authorities, NGOs and corporate partners has turned its parks into attractive spaces where all kinds of physical activities are on offer – for free. Birmingham is the second-largest city in the UK and has struggled with socio-economic challenges […]

Defying the “inferiority complex” in physical activity advocacy

The plenary session of the MOVE Congress 2015 on 6 November aimed to connect the data with the doers in physical activity promotion. In other words, grassroots stakeholders in physical activity are the mobilisers who can deliver compelling data to policy-makers, provide the solutions and ultimately make a difference. But often they are lacking the […]