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LazyTown’s Magnús Scheving and the founder of the Primal Play method, Darryl Edwards, gave MOVE Congress participants a spectacular launch into a full day focusing on the theme of getting more children active. The track “Discovering new perspectives on physical activity promotion among school children” unveiled a new Moving Schools Award scheme and shared experiences from 3 continents, with speakers travelling to Budapest from Canada, the US, Hong Kong, Luxembourg, the UK and Poland to be part of the Congress.

Presenting findings from the Active Healthy Kids Global Alliance Matrix series, Dr Mark Tremblay (Active Healthy Kids Alliance President from Canada, pictured left) revealed a seemingly contradictory statistic that “lower income countries actually do better on physical activity” when it comes to child and youth physical activity levels. The Alliance now has 49 country representatives who complete report cards for their countries each year.

Another international initiative, the Moving Schools Award, was launched during the track as an outcome of the EU-supported European Physical Activity Label for Schools project, led by the Hungarian School Sport Federation.

Project partner representatives Claude Scheuer (pictured above), President of the European Physical Education Association, Luxembourg, and Viv Holt and Helen Vost (pictured right) from Youth Sport Trust International, UK, joined moderator Zoltán Boronyai in presenting the new initiative, which will first be open to schools in Europe to assess the opportunities they provide for school children to be active and apply for awards that recognise their efforts to become more active schools. Bronze, silver and gold awards will be presented to schools that can demonstrate that they deliver high quality physical activity, physical education and school sport.

Providing the right setting and opportunities for children to play freely is an important role for schools in this context, Holt said.

“They just need the opportunity; it can be a piece of paper or a rock. No matter what, kids will play.”
She also noted the barriers to children’s participation, which are increasingly becoming influenced by appearance, and that this applies to both genders.

“There are a lot of body image insecurities among boys and girls, which un-motivates them to become more physically active.”

Dr Jayne Greenberg (pictured right), Director of the “I Can Do It” programme at the US Department of Health and Human Services noted that children with disabilities in particular are breaking similar barriers through programmes such as the one she is leading.

Ultimately, turning physical activity into an accessible game could be the most effective way of helping children forget their insecurities and just play, V4Sport Foundation President Jakub Kalinowski (pictured left) from Poland said. His organisation has created a whole “Galaxy of Physical Activity” including monsters who the children have to defeat with “physical inactivity busters”. Building simple cut-outs of the monsters and creating physical inactivity buster characters has become an interactive mobile show that V4Sport has introduced to schools and outdoor events to motivate children to get involved and play.

The message tied in seamlessly with the plenary speeches from the morning and the overall theme of the Congress – which can mean than changing the game could be as simple as creating a game, or even more simply allowing children to invent their own.

LazyTown’s Magnús Scheving and the founder of the Primal Play method, Darryl Edwards, gave MOVE Congress participants a spectacular launch into a full day focusing on the theme of getting more children active. The track “Discovering new perspectives on physical activity promotion among school children” unveiled a new Moving Schools Award scheme and shared experiences from 3 continents, with speakers travelling to Budapest from Canada, the US, Hong Kong, Luxembourg, the UK and Poland to be part of the Congress. Presenting

When a MOVE Congress presenter arrives on the stage walking on his hands, you know you are in for an extraordinary experience. And one that’s guaranteed to get the audience moving. By the time Magnús Scheving, creator and star of LazyTown (the character Sportacus), wrapped up his presentation, the MOVE Congress participants were on their feet doing their best Sportacus poses and buzzing with a standing ovation as the day’s superhero left the stage. Day 3 of MOVE Congress began with

In our day-to-day work in our associations, federations or regular workplaces it's not often we get a chance to rub shoulders with TV stars, decision-makers from the World Health Organisation, UNESCO, the EU Sport Unit, successful campaign managers, former athletes, fitness gurus and TEDx speakers. But at conferences, anything is possible! That's why we are gathering the most high-profile speakers for our MOVE Congress 2019 programme. Who can you meet in Budapest this October? High-level decision makers, health and physical activity advocacy

After being one of the world’s highest profile promoters of healthy lifestyles to kids for the past 20 years, LazyTown Entertainment CEO Magnús Scheving has learned an important difference between ‘exercise’ and ‘movement’ that many adults don’t often recognise. “We don’t need to get kids to exercise,” he says. “I don’t think kids should exercise, they should do everything through a game.” The Icelander, who turned himself into a real-life cartoon superhero and international TV star, will now share his

With 2 months to go until the MOVE Congress in Budapest, ISCA is delighted to announce that Dr Fiona Bull MBE, from the World Health Organization, will be our first keynote speaker on 17 October and set the scene for one of our strongest conference programmes yet. Following the keynote session, featuring gamification experts Markos Aristides Kern and Rocket Beans TV active storyteller Gino Singh, Dr Bull will lead Track 1 of the MOVE Congress ‘Game-changers connecting physical activity and health’. Kate

Nobody fits the description of “game-changer” in sport and physical activity better than someone who transforms into a superhero and sets out on a mission to move the world. This transformation was all in a day’s work for MOVE Congress 2019 keynote speaker Magnús Scheving – an Icelandic entrepreneur who created his own TV show, LazyTown, and starred in it as healthy lifestyle superhero Sportacus. A former gymnast, PE teacher and self-described “flaming ball of energy”, Scheving noticed a gap in

Did you know that 43 out of 49 countries surveyed by the Active Healthy Kids Global Alliance were given a grade of C or less last year when it came to their children’s overall physical activity levels? And that 16 of these – including Australia, New Zealand, the United States, Germany and Belgium – only scored a D- or failed their report cards all together? Why are so many countries lagging behind when it comes to getting their kids active? Active