Mastering the culture of innovation in sport and physical activity
MOVE Congress 2021 Masterclass
Friday, 19 November 2021
Part 1: 9:30-11:00 (Mastering the culture of innovation in sport and physical activity)
Part 2: 11:30-13:30 (A Design Thinking Mindset: Starting with Empathy)
Masters: Maxime Leblanc, French Ministry of Sport, Dr Fiona Chambers and Dr Briony Supple, University College Cork, Ireland
What are the big trends in sport innovation, what is the role of grassroots sport organisations and how can we future-proof sport organisations? In this MOVE Congress masterclass, participants will learn how to foster a culture of innovation in their organisations by gaining inspiration from experts who specialise in innovation, getting start-up ideas off the ground and design thinking.
Our masterclass “masters” from the French Ministry of Sport and University College Cork/Global Design Challenge will showcase best practices of successful innovation in the grassroots sport sector and experience from national sport clusters.
Join this masterclass to master:
- How to bridge the gap between the sport business and non-profit sector
- How to cultivate a culture of innovation in your organisation
- How to adopt/utilise existing solutions from the corporate world in the sport movement
- The design thinking methodology – starting with empathy and understanding your target group
Part I: Keynote and panel discussion session
Jean-Baptiste Alliot, Le Tremplin/UEFA Innovation Hub, France: How to foster a culture of innovation in sport organisations?
Jean-Baptiste Alliot, Le Tremplin/UEFA Innovation Hub
Teodora Pletosu, KEA European Affairs Mapping of innovative practices in the EU to promote sport outside of traditional structures
Bruno D’Hulster, SportaMundi, Belgium
Dr Fiona Chambers, University College Cork/Global Design Challenge
Part II: Interactive masterclass: ‘A Design Thinking Mindset: Starting with Empathy’
Facilitators: Dr Fiona Chambers, Dr Briony Supple
Our facilitators, led by Dr Fiona Chambers will provide a practical guide to introducing empathy into your Design Thinking process to increase and improve innovation in sport and physical activity by best understanding the target group’s needs. The session will involve an outline of the Design Thinking process, with a focus on empathy illustrated by practical challenges and a hands-on session to show the power of empathy in innovation in the sport and physical activity sector.
Register for the MOVE Congress to take part! Day tickets now available!